Privacy policy
Lay Diamonds explains how we collect, use, store, and share personal information when you use our website, place orders, or interact with our team.
1. Scope
This policy applies to information collected through our website, checkout, account area, WhatsApp or phone where linked to your order, and email correspondence with Lay Diamonds. It should be read together with our Terms & conditions.
2. What we collect
- Identity & contact: name, email, phone, billing and shipping addresses.
- Order & product data: items purchased, customisation notes, measurements, certificates referenced, and communication about your order.
- Payment references: transaction IDs and payment status via our payment gateway; we do not store full card numbers.
- Account & preferences: wishlist, cart, marketing preferences where you opt in.
- Technical data: IP address, device/browser type, pages viewed, and cookies or similar technologies as described below.
3. How we use information
We use personal data to process and deliver orders, verify payments, prevent fraud, provide customer support and live chat, manage returns or repairs, send service messages (order confirmations, shipping updates), improve our website, and comply with legal obligations. With your consent where required, we may send marketing about new collections or offers; you can opt out anytime via email or account settings.
4. Legal bases
Depending on the activity, we rely on: performance of a contract (fulfilling your order); legitimate interests (security, analytics, improving services); consent (marketing, certain cookies); and legal obligation (tax, accounting, regulatory requests).
5. Sharing with others
We may share data with trusted processors who help us run the business: payment providers, delivery partners, cloud hosting, email/SMS providers, and analytics tools. They may only use data on our instructions and under appropriate safeguards. We do not sell your personal information.
6. Cookies & similar technologies
We use cookies for essential functions (session, cart, login), preferences, and limited analytics. You can control cookies in your browser; disabling essential cookies may affect checkout or sign-in.
7. Retention
We keep order and accounting records as required by law (typically several years). Marketing data is kept until you unsubscribe. Account data may be deleted or anonymised when no longer needed, subject to legal retention.
8. Security
We use HTTPS, access controls, and reputable service providers to protect data. No method of transmission over the internet is 100% secure; please use strong passwords and protect your devices.
9. Your rights
Subject to applicable law (including India’s Digital Personal Data Protection Act, 2023 where it applies), you may request access, correction, deletion, or restriction of certain processing, and withdraw consent for optional uses. Contact us using the details below. You may also lodge a complaint with the Data Protection Board of India when applicable.
10. Children
Our services are not directed at children under 18. We do not knowingly collect data from children.
11. International transfers
Data is primarily processed in India. If we use services hosted abroad, we ensure appropriate safeguards as required by law.
12. Changes
We may update this policy; the “Last updated” date will change. Material changes may be communicated by email or a site notice where appropriate.

